A successful Search Engine Optimisation campaign consists of many ‘on page’ and ‘off page’ techniques. Visible on page techniques consist of changing the website wording, headings, usage of keywords and text links within the wording. Other non text related processes consist of changing link titles and adding in other links. On page techniques consist of all the changes that are made to the web page code that will not be visible when viewing the website in your web browser. There are many processes carried out and probably the most commonly known term used will include the ‘meta tags.’ Meta tags are used to give the web page a description, keyword information and a title. Through years of constant spamming search engines pay little attention all weight to these meta tags now, apart from the title tag which is still an important element of the website. It is still recommended you pay close attention to your description meta tag as this is the text information that appears in the search engine results below the main heading (title meta tag) and the text description displayed in the search engine results. Off page techniques are made up of many processes, which are deemed necessary to achieve good results. On the next page you will find some of the ‘off page’ techniques that we will utilise during any Search Engine Optimisation campaign.
Understand the importance of having an optimised sitemap on your website.