The next step after the 'on page' processes have been carried out is to start the 'off page' processes with one of the most important techniques consist of but not limited to Link building. Link building is the term used for creating links on external websites that link back to your website/website pages. A whole book could be devoted to this subject alone. Below you will find an overview of link building.
Purchasing links and creating too many links to your website at any one time can lead to disastrous results having the web page banned for over optimisation, so it’s important to ensure that careful consideration is taken with your link building campaign and that it is carried out at a steady pace.
Always ensure that the websites linking to your website are not link farms or blacklisted. The quality of page rank so each link is important, as the general idea is to gain as many one-way links to your website from web sites which have a high page rank. Therefore websites which have a page rank of one or two, will pass very little page rank and importance to your website. In this case the quality of the link really does matter more than the amount of links to your website.
There are various different types of link strategies which include:
- Natural link building – websites and that we want to link to you as your content is good
- One-way links – purchasing inbound links from other websites
- Reciprocal links – exchanging links with other websites
- Three way links – website 1 links the website 2, website 2 links to website 3 and website 3 links to website 1
- Forum and blog linking