A well optimised meta tag title and a good heading certainly boost search engine positions but it will become ineffective unless the page also contains good keyword rich body text. The text and page content is what the search engines inspect closely and will use to gauge how high up the search engines your website should be found for each keyword. So it would come as no surprise that every page of your website should be aimed at a specific keyword.
This is an important factor to remember when writing your page content. You want to ensure that the keywords you would like to be found for in the search engines are mentioned within your web page text. It is ideal to use one page for a maximum of three words, if you attempt to utilise one page for 10 keywords for example, it dilutes the effectiveness of each keyword as you’re using one page to try to gain good results for 10 keywords. Having good content may also spur other web sites to link to your website directly which will help to bring more visitors to your site.
Content must be thoughtfully constructed to ensure the correct information will be included in the search engines’ indexing equation. Part of the process of our Search Engine Optimisation process is creating keyword rich content targeted for your keywords. General website text may not be that beneficial for achieving good results within the search engines. Therefore we will create new pages of text which are designed in such a way that they will help improve your rankings for your chosen keywords.
The most important rule is to create text which is user-friendly, intended for the user and not for the search engines, ultimately if you create text which is readable, flows correctly and informative to the user regarding their subject in question the search engines will undoubtedly be able to recognize this and in return you will achieve better positions within the search engines results.
Off page techniques are made up of many processes, which are deemed necessary to achieve good results. On the next page you will find some of the ‘off page’ techniques that we will utilise during any Search Engine Optimisation campaign.