A well constructed page of text that will succeed within the search engine results will mainly rely upon the following 3 areas:
- The right choice of keywords
- Keyword rich page text
- Correctly constructed meta tags
One of the most important areas is keyword research. Good research should be carried out to choose the most suitable keywords for your website, company and service or products. On the flip side it is also important to recognize the very competitive keywords that will be difficult and very time-consuming to achieve page one results. The best way to start choosing keywords that will work for you is to user keyword that reflects your product or service along with your geographical location, such as ‘Web Design Surrey’.
There are online keyword tools which will indicate how popular certain keywords (this is referred to as the weight of the keyword) and will help you to make the right choice concerning your keywords. These keyword tools can be important as you do not want to spend time optimising for a keyword when there are really little searches for it, which would show that optimising your website for the keyword ‘Web Design Agency Surrey’ will gain little if any potential clients, as there are very few searches made for the keyword each month.
This is a good illustration on how to refine keywords, the term ‘Surrey’ and ‘Web Design’ are extremely competitive and would not be easily beaten without an intense search engine optimisation campaign and requiring a website of many pages with appropriate content.
Therefore when choosing your keywords bear in mind that it will be more beneficial to choose your keywords are most likely to be converted into a sale e.g. a search that you believe your potential customer would use to find your product or service.