Advertising and marketing used to mean creating something physical to get the message across; a flyer, poster, TV advert With all of the above also required additional costs for printing, postage and buying materials – which, if you want to reach a vast number of consumers, becomes very expensive.
Nowadays, with the internet and social media, businesses can experiment promoting their services and products and reach a large audience without spending a small or no amount of money.
Every business should take advantage of a business page on Facebook – it’s currently the single biggest social media platform there is. Many companies are successfully using Facebook to build important relationships with prospects and customers.
With Facebook you can easily showcase your products, services and websites for free and with over half a billion Facebook users and thousands of online communities to choose from, you can get highly responsive potential customers much more easier than you think.