Blending content management systems (CMS) into any website are our speciality here at Immersive Media. We believe CMS is an important foundation to bespoke web design for the following four reasons:
1. Better Content Management
The phrase “content is king” is used a lot when it comes to bespoke web design and development, and it couldn’t be more true. Having a fully integrated CMS in place allows business to better manage all of their content. Whether you are saving content in a draft state, updating the navigation of your site or are styling your content through a WYSIWYG editor, CMS will save you time and frustration.
2. Cross-Selling Capabilities
From the time we entered into the web design and development industry years ago to today, there have been major advancements in CMS. One of our favourite: cross-selling. These systems provide businesses with the tools that they need to learn about their user’s behaviour and preferences, such as:
- Tracking where visitors go on the page and when they leave
- How long a visitor stays on which specific page
- Which pages are the most viewed
3. Bolstered Online Branding
Bespoke web design relies heavily on the contribution of more than one party to make it unique and to truly reflect your brand. Immersive Media integrates CMS which allows multi-channel campaign management, including emails, brochures, RSS and more.
4. Optimised Mobile Content
A growing number of individuals in the UK are accessing the web through their mobile device. Unless your company has a mobile-friendly or responsive website, then you are missing out on a lot of potential profits. Many advanced CMS which we have worked with now offer mobile optimisation. This means that every presentation and piece of content you create is immediately mobile-friendly and can be easily viewed on a variety of devices.