It’s becoming apparent that Google is moving towards HTTPS websites as the standard protocol and will be penalising websites without a secure socket layer (SSL) by warning users before visiting your website that the website is potentially insecure. For those of you that may not know if your business website is affected, the majority of websites that do not utilise login facilities, complex functions or payments being processed – then it’s likely that the website will use an unencrypted protocol for communication known as ‘http’ (non SSL).
What happens if I don’t have an SSL for my website?
How this problem will impact site owners is when users are searching for your website in Google, if the user decides to click on your website they will be alerted before visiting a that the website does not use SSL encryption and that the connection is not secure.
Google has announced in essence it will penalise unencrypted websites, with the first stages having already taken place in January of this 2017. Here is part of the statement released from Google:
“In following releases, we will continue to extend HTTP warnings, for example, by labelling HTTP pages as “not secure”, where users may have higher expectations of privacy. Eventually, we plan to label all HTTP pages as non-secure, and change the HTTP security indicator to the red triangle that we use for broken HTTPS.”
How can I tell if my website has an SSL?
If a website uses an SSL layer to encrypt the data to and from the website you will seea green padlock in the url bar and you will also find a ‘s’ in the ‘https’ web address (URL) just like in the image above.
How SSL benefits search engine optimisation
Everyone wants to be top of the search engines, and this is an important area for Google, as it will rank websites that use an SSL above websites without a SSL. So for marketing alone this is a fantastic boost in your search engine rankings for such little cost.
Securing your website and keeping you safe
An SSL is a security protection, ensuring that data between communicated to and from your website is kept safe. Another important area is websites that have a administration panel or any type of login area, hackers will attempt to constantly access these areas and without a SSL it can quicly be hacked and accessed.
Encryption provides authentication in trust for users
There are many hacked websites and fraudelenet websites around the Internet, showing your customers and users that you take security seriously will promote trust within your brand and services. This is also part of Google’s movement it wants the Internet to be safe and also build up trust between the business, product, service and its customer base.
So why not get a head start on your competition and should you need assistance securing your website contact us 020 8644 99 22