Planning ahead for search engine optimisation in 2016

planning search engine optimisation in 2016

Over the previous years we’ve been watching the major search engines such as Google & BING change and update their algorithms for the most part improving search results, moreover meaning the more spamming techniques use the more penalised you will be.

Content has always been King’s everyone promotes, but the search engines are also looking at the users experiences playing in important part within the search results.

What this means is that the speed of your website, your mobile optimisation for responsiveness, the site structure and content along with some other signals will be flagging to the search engine whether you your website is delivering a more user entered approach, it’s true when did you last sit around waiting 15 seconds for a page to load, we just don’t have the time any more.

How does this affect your business SEO?

You’re probably wondering now how does this affect businesses like yourselves and marketeers and website owners?

Effectively you are less able to cheat the system now and cheating where it will produce results it will only provide a short-term win.

Mobile optimisation is important

Even non-techie users are becoming to hear the phrases “mobile friendly” and “responsive web design” – these all refer to ensuring your business website displays in a manner mobile devices such as iPhones and iPads that allows users to view all the content of your website in the screen area without having to move left and right or zoom in and out.

In April 2015 Google updated its algorithm to prefer mobile optimised websites over non-optimised websites and it caused quite a stir with business owners and marketeers.

We also saw it affect the search results by showing mobile optimise websites higher up the search results.

Semantic searching, not just keywords

The first step when someone wants to optimise for their website you plan around keywords and searches that the potential user may type into the Google search page.

For example a non-semantic search word might be “green Wellington boots” but now it’s better to optimise your website from a more semantic approach such as “where to buy green Wellington boots”

So it’s important to optimise your website from a more semantic search approach
Monitor and act upon user experience metrics

Getting all of the technical items in place is required as default, but it’s the physical people visiting your business website, going to the pages they choose and then their movement from then on throughout the website.

You could have really well optimise website but if 70% of users are landing on your homepage and then moving off the website then these are issues that have to be looked at and resolved.

Every website can always be improved and enhanced so this is where software such as Google analytics is a wealth of information, it will detail where users are navigating to your site, their movement for your website pages and their viewing time along with where they leave your website.

All this information can be very powerful leading you to improve the visitor experience and improve the website for maximum return on investment

Blogging and social media, engagement is important

Last but not least, going back to our “content is king” at the start of this blog, posting regular blog articles and engaging with potential users on the social media networks such as Facebook and Twitter are really beneficial and important to do. Even if you believe that you might not have something interesting to talk about is important you try to engage with the public even if it’s to let everyone know about your brand, these all-important signals for engagement and telling Google you’re looking to keep your customers informed and help people.

We like to help so should you need any advice or assistance with your SEO or social media campaign do not hesitate to contact us on the number above or in the live chat to the right.

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