"on page" & meta tag optimisation explained


Don’t worry, you’re probably in the same boat as a lot of people trying to understand the mammoth task of optimising a website correctly. Let’s start with the basic, but important foundations. You may have heard various myths like adding keywords into the website, or getting friends to click on the website link multiple times. Unfortunately, it’s not that easy to correctly optimise a business website to achieve its correct relevant rankings within Google.

“On page” optimisation is the name of the process given to the work that is required to optimise the website code and backend area that visitors viewing your website will not normally view.

A Majority of this on page optimisation we discuss is important information for Google and other search engines to pick up on and understand what your website and your business is about, what you’re trying to promote, or sell and why users should be interested in your information. These are the beginnings of a correctly setup website and it’s extremely important to ensure the foundations are correct to begin with.

You could write a book on all the areas to take note of and ensure they are correctly coded and optimised but we’ll just take you through the most important areas first in this article.

What are meta tags?

Meta tags cab be populated with lots of  important information such as the title of your web page, the general description, your geographical location of your business, instructions to search engines on how to look at your website and index and many other options.

Every website or webpage should be optimised for ideally one key phrase or keyword. You would then build your meta tags around this keyword ensuring that you are not trying to trick Google by utilising black hat techniques to cheat your way to the top of the search engine results, if you’re unsure create the meta tag so you’re honestly describing your business and services whilst also writing for human readability as opposed for search engines first and if you follow this mantra you should be creating acceptable meta tags.

Title meta tags explained

The title meta tag is the most important meta tag to consider. This is the main title of the webpage and will commonly display in the Google search results, as the first line of text and information so it’s important to optimise this area for both search engines and users searching for your services or products.

It can contain up to 70 characters before Google truncates it. Google can decide to edit or choose its own title for your webpage although generally it will use the information you input into the title tag. Best practice dictates that you include your keyword at the start of the title meta tag.

Description meta tags explained

This area should include approximately 20 words summing up a description of the web page promoting the page’s service or relevant business information. Just like your title meta tag area you would want to include your keyword at the start of the text and possibly include it a second time towards the end of the description text. Think of this area as a way to entice your potential customers to get in contact, or providing some important informartion to make them want to click onto the page, insert your phone number so they can easily phone you or inform them of an offer – anything to keep your potential customers engaged.

Keyword meta tags explained

The keyword meta tag was used many years ago and at first did make a difference with how you could rank a website. When the Internet first started, you could literally gain first page results purely by inserting keywords into the keyword meta tag. Many years on I’m sure you can imagine a lot has changed now, so much in fact Google no longer officially pays attention to what is input into the keyword meta tag. Although for BING and Yahoo the keyword meta tag still sends signals so it is worth populating the keywords meta tag with 3 to 4 variations of the keyword you’re looking to optimise the page for.

There are other areas to on page optimisation which we will be discussing in future articles but should you require any help regarding optimising your website then phone us now and speak with one of our search engine optimisation experts now on 020 8644 99 22

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