'Must have' design elements for a good website

principles creating your website

Logical web design

Whatever your business type or service it’s important that your website visitors experience a clean and clear user experience. It’s important to plan website deign to ensure you communicate your marketing and company messages clearly taking the user through a carefully planned navigation of your website and information.

Communicating your messages clearly

Users generally want the information they need quickly and easily navigable, part of this is organising your content into attractive sections using relevant headings and subheadings. The use of large imagery, bullet points and icons also helps to display text attractively and invite the user to read more.

Fonts and typefaces

Choosing your font styles and font families should not be taken lightly. Heading should have a font type that makes an impact while suiting the general theme and design of the website. General text that is used to display the main content and text within the website should use a reader friendly font family like Sans Serif.

Colour palettes

Complementing colours are important to the overall web design with many online colour pallet designers that allow you to choose a primary colour offering complimentary tertiary colours, normally between 3 to 4 colours. The use of white space should not be undervalued as it can be effective providing a modern uncluttered feel.

Images and photographs

As we all know a picture is worth 1000 words and can improve your brand positioning and target audience communication. It’s important to use high-quality imagery and ideally images based on your business or products. There are image libraries you can use to locate any imagery, these websites are also useful for finding infographics and videos that can be an effective tool for presenting information in an attractive way.

Navigation and user experience

It’s paramount users can navigate around the website and pages in a methodical order whilst also keeping track of movement via a bread crumb navigation system. Best practices dictates that every bit of information should be within ‘three clicks’ within the website.
Another good way to ensure good website navigation is to provide a static menu that appears constantly at the top of the website page reducing the need to scroll back up to the top of the page to access other pages within the menu system.

Grid based design and layout

Inserting content randomly in areas within the website will lead to a cluttered and messy appearance. It’s important to use a uniformed layout where elements are positioned in rows, columns and boxes that line up with content above and below whilst feeling balanced that will automatically create an attractive design.

Load time

For users and Google it’s important that the website loads as quickly as possible as users will be put off waiting for content to load. Equally part of how Google ranks your website within its search engine is partly made up of the speed at which your website loads so it’s important to make sure images are optimised, CSS and JavaScript is combined reducing HTTP requests and HTML is Minified where possible.

Responsive mobile friendly design

This is another area which is important for both users and Google. With so many people using different devices such as smart phones and tablets it’s a ‘must have’ making your website responsive. A responsive web design will ensure that content is dynamically distributed within the screen size whether it’s a desktop computer, mobile phone or a tablet. This ensures there’s no zooming in and out or moving left and right, all of the website content is presented in one easy to navigate column requiring the user to scroll up and down.

if you would like any further information regarding  the principles of good web design feel free to get in touch.

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