A mounting pile of evidence continues to grow proving that humanising your brand is essential if you want to connect. This is particularly true in the online marketplace where many of your clients and customers will not know you personally. We have all heard about how important social media is for “humanising” your brand, but a website designing company (like we at Immersive Media) play a large role in this too.
Shifting the Tone of Your Brand
A number of our clients have been start-ups who are not familiar with what clients expect from a website. Fortunately, we at Immersive Media have years of experience in not only being a website designing company, but in also tracking statistical data of a website and making tweaks when needed. One of the tweaks we have found to be the most useful: making your tone more approachable.
There is a fine line between portraying yourself as an industry leader and being too casual. When we create content for websites, we make sure that it is credible while still having that much needed human element. From what we have discovered, it is very possible to still be educational, professional, and even highly technical while still being fun and engaging.
Give Them What They Want
Why did the visitor land at your site? More often than not, it’s for information rather than to purchase your product. If you or your website designing company should deliver a clean, search-friendly website with great content, you’ll be far more likely to turn that visitor into a lead (and hopefully a customer).
Visitors want to use you as a resource. Our websites, while promoting sales, are also very much about providing educational content to your customers about your product, or other areas which will likely be of interest. As we see it, if you give your visitors something of value, you are more likely to receive something of value in return, like a sale.