Nothing is more appealing than a clean, attractive, brand-centric and easy-to-navigate website. This is what our web design company Immersive Media are experts in creating. A website needs to be more than an online calling card. It also has to be SEO-friendly.
What Is SEO?
The acronym SEO stands for “search engine optimisation.” There are a number of ways in which a website may be legitimately optimised, including:
- Informative and engaging content
- Thoughtful keyword placement
- Well-placed tags
Most of these items are not new to our clients’ ears. But what many don’t understand is how a web design company like our own can take a business’s SEO to the next level.
Building Bigger Websites
When it comes to websites, size matters. As our data has proven to us time and time again, websites with more content tend to rank higher in the search engine results pages. This makes sense, given how content-driven most search engines are. The more content your website has, the more indexed pages it will have. The more indexed pages your site has, the higher its ranking.
Balancing Graphics with Text
We’re a web design company – we love graphics! However, we do understand that there is a balance between graphics and text. In terms of SEO, graphics are difficult to optimise. Search engine robots are unable to read some elements of graphics (although Google updated their algorithm years ago to try and accommodate them).
In terms of the visitor experience, too many graphics may be too confusing. Too much clutter will draw them away from the intention of your brand. We at Immersive Media are pros in not only creating top quality graphics, but also placing them in such a way that they draw attention to pertinent information and posts.