Following on from Google’s last penguin update in April 2012 which was named version 1.0, it started to target websites with low quality back links or anchor text links that were too keyword rich or overly optimised. These also included low quality directory links, and other dubious search engine optimisation tactics.
Now Penguin version 2.0 has been released we can help you understand how it may affect your website and its search engine results.
Google updates and algorithm changes are performed to ensure more relevant search results are provided to the users searching Google.
An example is searching for a locksmith, you would like a locksmith that’s in your postcode area or local geographical location, not 20 miles away in another town or city.
If you feel like you’ve been affected here are the first areas to improve on your website:
- Ensure your website text anchor links are not too keyword heavy.
- Inspect your website content and links to ensure that they are not too keyword heavy.
- Analyse the inbound links to your website, ensuring you have no low quality or link farm links, linking to your website.
The Google update is not dependent on the three points above alone, If you have found your website is still penalised after carrying out the above corrections, there could be other areas that will need to be edited and improved.