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Learning About Keyword Targeting and Research Without Exact Match

Google’s AdWords tool recently removed exact-match keyword targeting, making keyword research a lot harder. However, there are a few things you can do to ensure you are choosing the best keywords. There are a few main things you can experiment with to see which works best for you and your keyword needs.

Google Suggest

When you start to type something into the search bar, Google Suggest comes up with a variety of popular searches related to the term. For example, if you begin typing “fish sauce” it will suggest things like “fish sauce Portland” and “fish sauce recipes.” This gives you an idea about what people Googling are looking for with different search terms. You can develop your keywords based on these or use them to generate new topic ideas for articles and blog posts.

Google Analytics

If you are using Google Analytics on your website, you can track down the keywords that are bringing searchers to your website. You can see how these are performing and even where the searches are originating from. For example, you can find the most popular keywords that bring people to your site in the United States, Mexico and other countries throughout the world.

Broaden Keyword Targeting

When you are considering keywords, you should think like a typical Internet searcher. Consider their intent when they type in a keyphrase. For example, when they are typing in “fish sauce,” do they want recipes, brands or just some general information about this sauce? If you can get into the heads of a regular Internet searcher, you can better target your keywords and use them more effectively on your website.

Look at Bing/Yahoo! Referrals

These referrals can give you a general idea about how certain keywords are performing. This is best when you want to look at the success of the most important keywords you are using on your website. It will help you to determine if your keywords are getting you quality traffic to your website.

After you figure out which keyword methods work best for you, keep an eye on their progress. This is because Google changes things often and what works now may not continue to work in the future. Keep evaluating your personal keyword strategies to ensure you are only using those that are successful. You can also discuss your strategy with an expert, such as those at Immersive Media.

Best Questions to Ask Before Hiring a Web Designer

Before you hire a WordPress website design company, you need to learn more about the companies that you are considering. This will help you to choose the best company for the job, such as Immersive Media, while also sticking to your personal budget and goals. Carry these questions with you when you head out to meet with the companies so that you never forget to ask them. When you need web design Surrey services, there are a lot of qualified options.

What Are Your Prices and Fee Schedule?

Since you are likely on a budget, you want to know what to expect when it comes to fees and when these fees are expected. If they charge hourly, ask them about how many hours it will take them to complete the job. If they are charging a flat rate, ask them to spell out exactly what is included in the flat rate. You also want to know when they expect to get paid for their work. Most companies require that you at least put a certain percentage down before they will start the work.

What is Your Experience?

After you get the costs ironed out, you want to know what kind of experience the company has. Ask them about past clients, information to prove their results, the kind of websites they usually work on and how often they get repeat work. You should also ask about how long they have been in business. All of this information will help you to determine if the company can do a good job on the type of website that you need.

What Services do You Offer Your Clients?

Web design is such a broad and varied field today and many companies offer a wide range of related services. For example, if you want your website to be mobile-friendly, you will want to work with a company that has experience with mobile website design. Some companies also work with things like social media, copywriting and blog writing, search engine optimisation and things like system integrations.

When you are interviewing different WordPress website design companies, use a separate sheet of paper per company so that you can record their answers and keep everything organised in a folder. Web design Surrey is a popular industry and companies like Immersive Media can help you to accomplish your goals. The important thing to remember is that you should interview multiple companies and then use their answers to make your decision.

How to Choose the Best Web Designer for the Job

When you require WordPress website design, or design services for other website types, it is important to use the services of an expert. When you are looking at the designers in your area, there are some things to consider to ensure that everything goes off without a hitch. Use the following tips to make sure that you hire the best web designer for the job.

Develop Your Goals

Web designers do a lot, but the one thing they cannot do is read your mind. You must lay out your goals so that when you are looking for a web designer, you can be sure to find one who can bring your goals and vision to fruition. Know what you need your website to accomplish and present this information to the web designers you look into. WordPres web design offers great flexibility, so you can get the features you want most.

Look at His Track Record

When you are checking out the different web design Kingston companies, such as Immersive Media, look at their track record. You want to know how much experience the company has and what his experience lies in. For example, does he mostly work with WordPress sites? You also want to look at his past work to determine if it is at a level that you are comfortable with. Web designers will have a portfolio on their website that you can browse to get this information.

Get Information about His Education

There are so many elements associated with website design and so many different degrees and certificates that someone can pursue. If someone’s education history is not present on his website, make sure that you look into this. You want to know what the designer is capable of when he works on your website.

Set Up a Meeting

Meet with the designers that you are considering and discuss what you want from your website. This is the best way to determine which designer will be best because during the meetings, the designer will be able to suggest ideas and you can determine if these are on par with your goals. This also gives you a chance to evaluate his communication skills.

If you need effective, expert web design Kingston, consider the services of Immersive Media. It is important that your website be fully functional and something that your visitors will enjoy. A good web designer ensures all of this so that you can maximise your views and build upon your brand and your following with ease.

Why You Should Hire a Web Designer

When you need a new website, or want to overhaul your current one, you have to make the decision to do it yourself or use an expert. A web design company can help to ensure that everything goes smoothly and that your website has all of the features and functionality that you require. There are many benefits associated with using a web designer like Immersive Media and knowing what these are will ensure that you make the best decision for your website.

Unlimited Customisation

You want your website to be unique and something that people associate with your brand. A website designer has the knowledge to make sure that your website works perfectly while also being unique. He can also help you to choose the different features and design techniques that will set your website apart from the millions of others that are on the Internet. He will be able to use basic functionality in a way that makes it appear fresh and new.

Latest Tools and Technologies

A professional web design company always uses the latest tools and technologies to design websites. This ensures that everything works as it should. This is very important because when people visit your website, they are more likely to spend time there when everything functions without issue. This also helps you to work within your site after the design is done because your website will be at an optimal level of functionality.

Easy Navigation

When it comes to WordPress website design, one of the most important things to be mindful about is how easily visitors can navigate your website. When people visit your website, if they cannot quickly find what they are looking for, they are going to leave and probably not come back. Because of this, the design of your website must make it easy for visitors to find information and features. A good designer will ensure that all of the biggest features and most important information is front and centre and very easy to find.

When you use a qualified web designer, you can be sure that your WordPress website design is flawless and exactly what you need. This will save you time and money because once the website is complete, you will not have to worry about investing more time and money into it. Immersive Media will ensure that your website is everything that you want and more.

Designing Your Ecommerce Website Affordably

E-commerce web design is quite different when compared to other forms and purposes of web designing. This is because e-commerce focuses on trade and ensuring that you are able to generate the most profits from your designing.

A well-designed e-commerce website should contain a system that manages all content on the website. This will allow you to modify and improve your content from anywhere at anytime. As a result, you’ll have lots of flexibility to customise the way your e-commerce web design looks and functions.

The e-commerce web design should allow online shopping. This is a where your clients can post their orders and from which you supply them. It is very important that you do not miss out on am active website because it will determine how much you can sell and earn.

To ensure you interact with other people, you should create a site with forums. It will enable people that log into your website to leave their comments. This can help improve your designing. In addition, they can inform you of the areas where you made a blunder and how you corrected the situation. Furthermore, you can work on improving your website with respect to the needs and interests of your clients. If you follow the information provided in the forums, you are likely to improve your rankings.

Immersive Media Is a Leader in Bespoke E-commerce Web Design

Immersive Media is a leading web design company in London providing top quality e-commerce web design. It offers affordable services to all traders that are looking to invest in e-commerce and succeed in the industry.

Immersive Media can create and design your web from scratch. It can provide you with a bespoke web design that perfectly suits your needs and fits within your budget.

As a brick-and-mortar business owner, there is a pretty high probability that you are yet to establish your website. As that idea has come to your mind, then you should consider creating bespoke web design. With this in mind, you will need expertise in the field to organize and design your bespoke e-commerce website.

Later, Immersive will develop the site to ensure that it turns out to be user friendly and as attractive as possible. Most clients will report that they love immersive, functional and good-looking websites. It will be nearly impossible to draw them back one you lose customers. Therefore, you should look for experienced custom ecommerce web design professionals that can design your ecommerce website into a striking one.

Freelance Web Designer: Affordable, High Quality Web Designer in Surrey

Website design in Surrey is flourishing each day. You will want to design your website in the best way possible to gain the best rankings and to also ensure that your items and information sell at the highest rate in the entire industry.

As e-commerce is winning over the trade industry, a well designed website will enhance the marketability of your products. This is the reason why website designing is becoming better each day and individuals that are skilled in web designing are on high demand every day.

A freelance web designer in Surrey is in no doubt an asset on high demand when compared with other web designers. This is because freelancers are known to be experienced, skilled and very competitive. Additionally, they tend to be recommended by former clients.

Designing Your Website in Surrey

If you are planning on designing your website in Surrey today, there are a number of factors that you will want to consider. First, you will want to find an experienced website design Surrey expert, whether the designer will be training you to design your website or designing it for you. This is an elementary starting point that can be used to dictate your failure or success in the market. Hence, you will want to find a reliable website design Surrey company that will serve you with professional experts in designing. Immersive Media is one of the best website designing companies in Surrey, one that will expertly assist you in designing a top-notch website.

Web Design Services From Immersive Media

Immersive Media offers a wide range of services, starting with website designing. For example, the company provides Search Engine Optimization (SEO) that will work to attract the many individuals that engage in e-commerce.

Also, Immersive deals with web marketing. This implies that you can make use of the company’s staff to make your business grow online. Consequently, you will be on the way to making more profits.

Immersive Media employs in-house designers and freelancers. These are the freelance web designer Surrey experts that you would want to have involved in your venture. This company will help you establish a logo for your business if you do not have one. Also, it offers other technical and marketing support services. With Immersive’s support, advice and assistance in every step of your web designing, you should courageously start up your business now and have no regrets.

FAKE SKYPE EMAIL VIRUS ALERT

DON’T GET CAUGHT OUT….

– Watch out for the fake email being sent which is detailed below.

– This email is sent from people ‘spoofing’ a Skype email address: “Skype Communications”

– Stay safe: http://community.skype.com/t5/Security-Privacy-Trust-and/Tips-and-hints-for-your-security/td-p/883612

Email subject: “You received a new message from Skype voicemail service.”

This is an automated email, please don’t reply.

Voice Message Notification You received a new message from Skype voicemail service.

Message Details:

Time of Call: Tue, 26 Nov 2013 10:20:24 -0400
Length of Call: 38sec

Listen to the message
in the attached file.
Lost Password · Account Settings · Help · Terms of Use · PrivacY

What to consider when making a WordPress Website

WordPress is a constantly growing content management system platform that is gaining massive use within throughout thousands of websites on a daily basis. Its popularity is due to its ease of use, the ability to set up a WordPress website using standard themes within a few hours and hundreds of thousands of contributors updating and integrating plug-ins on a daily basis.

You would be able to write a book on how to create a successful WordPress website or integration within your current website, we will just hit on some of the basic and important areas to consider.

Site Title, SEO and Meta tags

Make sure you make good use of the site title, as this can be populated in the home pages title meta tag and if you leave it empty it will hamper your website search engine results from the get go. There are some great plug-ins to manage the search engine optimisation and meta tags for your website such as the All in one seo pack which has some great features including the ability to insert meta tags on each page of your website and dealing with website canonicalization.

Google analytics and social media

You want to tell the whole world about your website and find out if the whole world is looking at your website, right? Two plug-ins you certainly would want to take advantage of are Google analytics for WordPress and one of the hundreds of social media plug-ins available such as AddThis. The Google analytics plug-in will allow you to insert your Google analytics code and set various settings for how your website should be monitored. Social media plug-ins will allow you to link to all your social media pages and also allow your customers to like, tweet or Google +1 your website and posts, a very useful tool in any online marketeers’ Toolbox

Hacking,  Security and Spammers

Every day vulnerabilities are found within open source systems and website code, along with hackers devising new ways to access websites and inject malware and viruses. Therefore one of the most important aspects of the website should be the site security. There are many plug-ins available which provide all sorts of malware and security protection. Some of the best ones include Better WP Security, Wordfence Security and TrackBack validation.

However you proceed sometimes a quick search on Google will provide you with some useful information and top 10 lists of plug-ins you may want to incorporate. Happy Plugin!

What is HTML?

What is HTML?

Hypertext markup language known as an abbreviation for HTML is the most common language used within webpages known as a markup language that web browsers such as Internet Explorer and Mozilla Firefox read to render the webpages correctly

Different web browsers provide different levels of compatibility and support different versions of HTML, currently we are up to HTML 5 which is a new version. You’ll probably find most websites are written using HTML 4, although HTML 5 usage and application increases more even if it is just to achieve a certain animation effect which used to only be possible using something similar to Macromedia Flash.

How to validate your website code

One of the final steps of creating your website pages should be the validation of the HTML and markup. It’s important writing valid HTML which helps ensure your website pages are complying with all the standards whilst also assisting with browser compatibility.

As new releases of web browsers are released they are continually improving the way they support HTML as defined by the W3C (World Wide Web Consortium): http://www.w3.org/ so it’s important to keep your website code validated for it to work with current and future web browser releases. s After you have developed your web page you should use a popular online HTML validator such as the W3C validator: http://validator.w3.org/ which will check your HTML for any problems or browser specific issues.