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Responsive recruitment websites

Our job is very interesting here, we get to peer inside different types of businesses and work constantly with new clients and business models.

One of our latest clients is a specialised recruitment company catering for commercial recruitment. We were commissioned to create a new recruitment website as their current one-page website was past its sell by date and needed a brand-new mobile friendly website.

With great input from the customer we were able to create an eye-catching responsive website that demonstrates its core skills and unique selling points. Why not have a look around www.amber-recruitment.com/ and see how we could help your recruitment company flourish in the competitive marketplace.

Learn about the benefit with working with Immersive Media.

Why you should opt for a bespoke business website

We are all aware a website is the business online shop window, which can either make or break a potential sale within the digital arena. Savvy business owners will understand that first impressions are important and is just the first step to reaching out to potential customers.

Template web design? Or bespoke web design?

So how does this affect the business when they look to commission a web design company for a website? In terms of the process used to create the visual appearance of the website there are two popular terms, “bespoke” and “template” web design.

What is template web design?

This is a route taken by many web design companies or freelancers where they may not have the resources or skill set to produce a unique design, or they are attempting to cut costs and reduce the time and effort required to produce their customers’ websites. Commonly these templates can be of poor design to begin with and are then adjusted accordingly for each customer thereafter, with every iteration there is likely to be a reduction in quality and passion. Ultimately a business could end up with a website that looks like a hundred other websites.

What is bespoke web design?

This is the route we opt for as web design company. The first step is listening to our customers, fact finding, research and then pour our passion into a professionally designed prototype. This ensures we will produce a unique and beautiful design as it hasn’t been replicated from a previous design,  we ensure it is created around the businesses initial requirements, objectives and creative aspirations – not a design adapted to best fit the customer’s needs.

To find out how we can help with creating a design that is completely bespoke and unique to your business get in touch on our live chat below or call us on the number at the top.

Confused? 10 common paid search (PPC) terms explained

Whether you’re a new or seasoned Marketeer, PPC acronyms and terms can be confusing at first. Well let us set the story straight and explain what are probably the 10 most useful ones you need to understand to start managing your campaign successfully. The first term known as….

Ad group

Is an area where you can view a set of your keywords, ads and bids and this is the key area where you manage your account and keep it organised. Each campaign would normally have multiple ad groups and within those ad groups you would then have multiple keywords in there. Ad groups should be managed so the keywords within are relevant to the ad group type.

Ad delivery

Determines the speed at which Google will spend your budget each day, it can either be spread throughout the day or you may want some increased advert spend to appear higher up to beat your competitors.

Ad rotation

Determines how frequently your ads will be displayed. You’ll be able to choose how often an ad should be displayed during the day and also allows you to determine which ad should display more due to their success or lack of.

Ad extension

Is an extra area on the ad where you can display extra information which could include important information, such as your phone number, site links and ratings.

Average positioning

Is the position that your ad is displayed within the search results, so if it’s a position 2.3 it means you will generally be shown between second or third position.

Conversions

Are recorded when a potential customer has performed an action that you have previously assigned, which could be submitting a form or calling your telephone number directly.

Conversion Rate

The next item up is the conversion rate this is basically the number of clicks divided by the number of conversion, this shows how may people who are clicking on your ad are  then completing a conversion.

Cost-per-click (CPC)

Is the amount that you are charged when a user clicks on your ad each time, the cost will vary generally depending upon how competitive the advert is, although there are other factors that affect their such as more people advertising paying more will also increase the advert cost per click.

Impressions

Is the amount of times that an advert has been displayed when a user has made a search and has been visible on the Google search results page that the users views. Even though it may be on the users’ page it’s just an impression, as they haven’t yet clicked the advert.

Click-through-rate (CTR)

Is the number of impressions the ad has been viewed divided by the number of clicks. The amount of the click through rate demonstrates how effective the advert is and the effectiveness of its call to action.

Time to sell your products online?

You may be considering selling your products online?  Now is as good a time as ever especially with our help. With a long history of supporting retail businesses locally especially within the trade and building supplies we were a natural choice for Sqauredeal’s first venture into online sales. The e-commerce solution we built: www.squaredealupvcshop.co.uk uses a powerful administration panel along with a fully mobile friendly framework with great attention paid to user interaction ensuring a minimal click path to cart. To ensure the shopping experience was quick and fun we implemented useful functionality such as adding products to a wish list, adding to shopping cart before navigating to the physical product along with other features that helps to provide a more dynamic experience.

What is a CMS – Content Management System?

The world of web design is full of many confusing acronyms –  with so many you could write a book about all the web design acronyms. A common acronym that businesses or customers looking for a potential website will commonly come across  is the acronym “CMS”.

CMS stands for content management system. A content management system is a software or suite of plug-ins and tools with the main purpose of allowing a user to manage and edit the content of the website from an online administration panel.

What are the components of the typical CMS?

A core functionality of these types of systems is another acronym known as a WYSIWYG editor. WYSIWYG stands for “What you see is what you get”. A WYSIWYG editor is used to generally edit the text and content that is visible on a page. Similar to using a desktop publishing software a WYSIWYG editor allows you to edit the text by typing text directly into the page and generally formatting it.

A WYSIWYG editor can also provide different levels of complexity from simple text editing through to predefined templates which can be adjusted including advance text and data input using layouts consisting of tables that can be created within the WYSIWYG editor.

Does a CMS replace the need for hiring a web design company?

A CMS system is generally implemented within the website to allow the user to edit specific areas within the website. These areas generally consist of the general text and photos displayed within the website. A CMS does not generally allow you to perform complex layout or functionality changes within the website and this would normally require the skills of a web developer.

A content managed system is a good start providing control over your website content and ensures some type of ability over controlling your website content without having to commission a web design company to make simple text and content adjustments within your website.

Web Design for Professors & Authors

Having been approached by one of the leading professors and authors in the diet health microbe arena, we helped critically acclaimed author Tim Spector spread the word and were delighted to undertake the project of renewing his outdated website and logo redesign.

As any customer should expect we implemented a mobile friendly framework and included a content management system. See the website in action here: http://www.tim-spector.co.uk/

AdWords (PPC) Planning – The basics of a solid campaign

Every business is looking to maximise its return on investment with whatever marketing budget is available. It’s important to ensure you receive the maximum return on investment when planning and setting up your new pay per click (PPC) campaign. Listed below are the three most important areas to begin with.

1. Manage and set your goals

First of all you should spend time considering what you’re trying to achieve? It may be an increase in product sales? Brand awareness? Or an increase in newsletter signup and communication? Whatever it may be, it’s important to establish this initial goal.

2. Research then research again

There are many elements that combine together to ensure a successful campaign. Ideally you start first with your keyword research. This is where you analyse and devise a list of keywords which you believe your potential customers will be typing into Google to find yourself. It is wise to use tools such as Google’s keyword planner found within the adwords dashboard. Within this area you can perform different types of keyword research where it will provide you with alternatives that you may have not considered yet.

Research necessary shouldn’t stop here, you want to play close attention to what your competitors are promoting and advertising in adwords, pay attention to the ad copy and landing pages that you visit when clicking on the advert.

3. Make sure your AdWords link has a call to action landing page

The first part is bringing a potential customer to your website and then the other half is getting the potential customer to convert into a paying customer. It’s very important to have a landing page that is optimised in terms of wording, design and call to action. Having a potential customer land directly on your homepage is probably unlikely to help convert into a sale is ideally the customer should be taken to a page dedicated to your adwords conversion

Planning ahead for search engine optimisation in 2016

Over the previous years we’ve been watching the major search engines such as Google & BING change and update their algorithms for the most part improving search results, moreover meaning the more spamming techniques use the more penalised you will be.

Content has always been King’s everyone promotes, but the search engines are also looking at the users experiences playing in important part within the search results.

What this means is that the speed of your website, your mobile optimisation for responsiveness, the site structure and content along with some other signals will be flagging to the search engine whether you your website is delivering a more user entered approach, it’s true when did you last sit around waiting 15 seconds for a page to load, we just don’t have the time any more.

How does this affect your business SEO?

You’re probably wondering now how does this affect businesses like yourselves and marketeers and website owners?

Effectively you are less able to cheat the system now and cheating where it will produce results it will only provide a short-term win.

Mobile optimisation is important

Even non-techie users are becoming to hear the phrases “mobile friendly” and “responsive web design” – these all refer to ensuring your business website displays in a manner mobile devices such as iPhones and iPads that allows users to view all the content of your website in the screen area without having to move left and right or zoom in and out.

In April 2015 Google updated its algorithm to prefer mobile optimised websites over non-optimised websites and it caused quite a stir with business owners and marketeers.

We also saw it affect the search results by showing mobile optimise websites higher up the search results.

Semantic searching, not just keywords

The first step when someone wants to optimise for their website you plan around keywords and searches that the potential user may type into the Google search page.

For example a non-semantic search word might be “green Wellington boots” but now it’s better to optimise your website from a more semantic approach such as “where to buy green Wellington boots”

So it’s important to optimise your website from a more semantic search approach
Monitor and act upon user experience metrics

Getting all of the technical items in place is required as default, but it’s the physical people visiting your business website, going to the pages they choose and then their movement from then on throughout the website.

You could have really well optimise website but if 70% of users are landing on your homepage and then moving off the website then these are issues that have to be looked at and resolved.

Every website can always be improved and enhanced so this is where software such as Google analytics is a wealth of information, it will detail where users are navigating to your site, their movement for your website pages and their viewing time along with where they leave your website.

All this information can be very powerful leading you to improve the visitor experience and improve the website for maximum return on investment

Blogging and social media, engagement is important

Last but not least, going back to our “content is king” at the start of this blog, posting regular blog articles and engaging with potential users on the social media networks such as Facebook and Twitter are really beneficial and important to do. Even if you believe that you might not have something interesting to talk about is important you try to engage with the public even if it’s to let everyone know about your brand, these all-important signals for engagement and telling Google you’re looking to keep your customers informed and help people.

We like to help so should you need any advice or assistance with your SEO or social media campaign do not hesitate to contact us on the number above or in the live chat to the right.

Why is a mobile friendly website important for businesses?

It’s quite likely you’ve heard a lot about ensuring your business website mobile friendly and “responsive”.

The tech savvy reading this will probably understand what this means but for a lot of business owners and people looking for mobile website design it may be a confusing area.

What is a responsive website?

Going back to the basics of how websites are technically created for many years before mobile devices such as your iPhone or iPad became popular websites never required the need to fit into a smaller screen size. This is noticeable when you look at a website on your mobile device and you find it looks very small and you have to keep zooming in and out to view move around the website and view the content.

For obvious reasons it’s distracting and difficult for your potential customers to find out about your services, more importantly it’s putting your competitors who are mobile friendly above your business. Unfortunately this is true, Google favours websites that are mobile optimised which means if your business website isn’t mobile compatible it will possibly be removed from the search results or displayed lower down, for a user who is searching for your services on a mobile device.

Here are the top 5 reasons why you should have a responsive friendly website:

  1. It allows users to seamlessly navigate your website on any device, mobile or otherwise
  2. Google will not penalise your website, it will in fact put you above competitors who are not mobile friendly
  3. Users are now accustomed to viewing and using mobile friendly websites
  4. Over 50% of users use mobile devices to search for services
  5. You are future proofing your website

Making your website mobile friendly, is something we have performed for many customers so should you need any advice or information regarding this then we’re here to help, contact us on 020 8644 99 22

How to test your website is responsive and mobile ready

There are a few steps you should follow for all your web pages to test effectively for both mobile and desktop browsers.

  1. First you should validate your HTML to make sure that there are no egregious errors. The HTML doesn’t have to be 100% valid, but knowing what errors there are can help you eliminate them as the cause of any problems you discover later.
  2.  Then you should test your site on all the browsers you have on your computer. I recommend downloading and installing Firefox, Chrome, Safari, and Opera if you don’t already have them installed. These are available for Windows and Macintosh.
  3. If you have another computer with a different operating system (such as Mac OS or Linux) you should test your site on that computer’s browsers as well. A site might look fine on Windows Internet Explorer and then completely break on Macintosh Safari.
  4. Once you’re confident that the site looks okay on desktop computers, you should change the window size of one of the browsers to a smaller size. If you’re using CSS3 media queries, this may even make the design look different. You can use a plugin like Web Developer Tools to resize your browser window to different pre-set sizes to see how it might look on smaller mobile screens.
  5. If you don’t have access to a different machine, you should test in an online tool like BrowserCam.
  6. Then test on as many mobile devices as you can. The more different devices you test on, the better your website or application will work for your customers.

You need to check that the page looks good before you post it, and then check it after it’s live. But one step that many designers ignore is testing on mobile devices. Even if you don’t have a separate page for mobile users, you should test your pages on mobile devices — especially tablets. Tablet devices are growing in popularity every year and it’s becoming more and more likely that some of your visitors will be on tablets. Touch screen tablets have some different design requirements, even if you expect them to use your standard full-sized site.

Options for Testing on Mobile Devices

The best way to test a website on a mobile device is to load it on a mobile device. In general, this means posting the page or site to a live web server and then browsing to the page on the devices to test them. Most people, of course, don’t have access to multiple mobile devices, but there are some options:

  • Buy the devices
  • Rent the devices
  • Borrow one from a friend or relative or ask them to test it and send you a screen shot and their thoughts
  • Go to a store that sells them and visit your site on the test machines
  • Use a testing company (such as uTest) to help test your site on mobile
  • Hire people with devices to test your site