We all know how important it is for any business to acquire new customers, and to do this there were many factors but one of the most important areas is a successful strategy and marketing campaign for your business.
But what would is considered the most cost effective and efficient way to achieve this?
The nature of each business definitely plays a role in choosing the best marketing strategy, and now the way people purchase products and services is from a very diverse range of areas. We’ll talk in more detail regarding some of the areas you may want to consider marketing your business
Social Media Marketing
keeping in constant contact with your current and potential customers can be very important the many reasons including building your brand, longevity of your relationships with your customers as let’s face it they are one of the most important elements within a business. So don’t forget to keep social!
In the past the Yellow Pages was essential. Any respectable business would be found there, however the service the yellow pages offers has now been taken over by internet search engines. Therefore, it’s not a bad investment, because mainly 50+ age ranges still rely on good old fashion yellow pages. However the down part of this is your customer will likely be from an older age group, and younger people won`t so if that’s the age range you are targeting then that is suitable.
Magazines and Newspapers:
Magazine and Newspapers can be effective for branding your business or products. It’s a good direct way to reach out directly to potential customers via specialised magazines to customers that may be interested in your products or services. So yes it can somewhat effective, but bear in mind its better used for branding than for achieving high volume sales.
Once again this is a great way to brand your business and products, particularly used by large firms for advertising new/special offer or events. Radio unfortunately is mostly for the elite and not for the regular business owners. But if you own an events business, restaurant, night club, this is a great way to get new customers and market your business.
Not for the regular business owners, can be effective sometimes if you have a retail business and you want to inform potential customers of your store and how to get there. Billboards are mainly used by large firms that publicise new products and in general used more for branding that for achieving sales.
Good old fashion leaflets, they do work for some businesses, mostly for local building trade services, local takeaways, and for the launch of a new local business. But otherwise not very effective for other business.
Not very popular with the recipient if we are honest! It does work for some business that sell their services and products, otherwise they wouldn’t be doing it. It’s an effective way to target specific customers with specific products, however most business will never use this, and only some large firms use this channel to sell their products and services.
Once again a thing of the past that some companies still use. Instead of leaflets a mailing company can be used to send out a one off campaign for launching your products and services. It can be effective if you’re selling a specific product or service within a specific industry. A mailing company would be able to facilitate a list of potential business that could be of interest in your services. It’s all about return on investment, and trying it out, maybe it works for some business and for other not. So definitely if it’s a one off then give it a try.
Potentially it’s also known as Spam. There are many firms that offer email lists, however most of them can be of low quality and old and will need days of manually cleaning. A good email list is one you make yourself, and ones you create by offering a newsletter service on your website, or a customer based emailing list. In short if the email addresses our customer based emails then this is great for keeping customers up to date with special offers and new products. If you’re thinking about buying an email list and sending 100,000 emails, then think again as this does not work and could have a negative impact on your business website.
Word of mouth:
Word of mouth is a very strong marketing method, however we have no control over this and therefore the best thing you can do it to make sure that each customer becomes a satisfied customer, and this should help start roll the ball.
Dedicated Sales Team:
The heart and engine of any business is a good sales team. Sales are not easy, and it depends once again on your business industry and your products and services. Having a good sales team for incoming customers is essential, you can’t let a customer walk away.
But what about a proactive sales team, a team that cold calls specific potential customers selling your products or services? Well it does work in some cases, however this is where we move over to the last point, what is better, paying the salary of a dedicated proactive sales team. Or investing in SEO (search engine optimisation), possibly a lesser amount and being more effective. We believe if you invest on a monthly basis the salary costs of a sales agent in SEO, your return on investment would be much higher, but hey, who are we tell you what to do with your money.
When it comes to internet marketing most people think AdWords it the solution to their poor ranking website, well, potentially they’re 50% wrong. Google AdWords is an effective marketing tool when used correctly but it’s not a solution for either a poor organic ranking websites or getting loads of new customers. Recommended uses for Google AdWords are for example when you launch a new website, this helps to drive traffic towards your new website which will also help with organic rankings.
Seasonal sales, if your business specializes in seasonal products and you’re in peak sales season, then using AdWords is a good idea for gaining more customers. The basic rule with AdWords is, set yourself a budget and try it out, if the return on investment is good then keep on doing it, but if you achieve no sales from AdWords, or your profit from sales is smaller than your AdWords investment then stop using it, it’s not your best marketing option.
Search Engines (search engine optimisation):
Without a doubt this is where you need to be in today’s day and age. All successful businesses have successful ranking websites, it’s the new best marketing tool for getting new customers. However the internet is also an overcrowded market place so getting to the top ranking positions is not easy. The trick to being ranked well in Google, BING and Yahoo is Search Engine Optimisation (SEO) this is the name used for the work required for getting websites in top search engines ranking positions.
Being ranked in page one using multiple keywords can make the difference between being or not a successful business. Potential customers today all use the internet to research and shop. They are not only looking for a good price but also for a good company that transmits confidence.
There are many good methods for looking for new customers, and the best way will highly depend on your business type, however there is no argument that the best way by far is being organically ranked in page one of Google and other search engines. Being organically ranking using multiple keywords can drive many new customer to your business. Therefore our top recommendation for getting new customers is, get your business website ranked in page one.
See our custom made websites for the recruitment sector.