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WooCommerce Version 3.0 Customer Update

For customers who utilise our WordPress and WooCommerce shopping system together there is a major upgrade to WooCommerce version 3.0 now released.

The integration and deployment testing is now complete and ready for customer wide release. For customers taking advantage of our security, maintenance and support service you will have WooCommerce automatically updated within the next 15 business days.

As the upgrade progresses you will be contacted by your project manager regarding the upgrade and notified once the deployment has finished.

For customers who require an upgrade and are not taking advantage of a maintenance and support package you may contact your account manager for assistance in upgrading your WooCommerce system.

Unencrypted (non-SSL) websites penalised by Google

It’s becoming apparent that Google is moving towards HTTPS websites as the standard protocol and will be penalising websites without a secure socket layer (SSL) by warning users before visiting your website that the website is potentially insecure. For those of you that may not know if your business website is affected, the majority of websites that do not utilise login facilities, complex functions or payments being processed – then it’s likely that the website will use an unencrypted protocol for communication known as ‘http’ (non SSL).

What happens if I don’t have an SSL for my website?

How this problem will impact site owners is when users are searching for your website in Google,  if the user decides to click on your website they will be alerted before visiting a that the website does not use SSL encryption and that the connection is not secure.

Google has announced in essence it will penalise unencrypted websites, with the first stages having already taken place in January of this 2017. Here is part of the statement released from Google:

“In following releases, we will continue to extend HTTP warnings, for example, by labelling HTTP pages as “not secure”, where users may have higher expectations of privacy. Eventually, we plan to label all HTTP pages as non-secure, and change the HTTP security indicator to the red triangle that we use for broken HTTPS.”

How can I tell if my website has an SSL?

If a website uses an SSL layer to encrypt the data to and from the website you will seea green padlock in the url bar and you will also find a ‘s’ in the ‘https’ web address (URL) just like in the  image above.

How SSL benefits search engine optimisation

Everyone wants to be top of the search engines, and this is an important area for Google, as it will rank websites that use an SSL above websites without a SSL. So for marketing alone this is a fantastic boost in your search engine rankings for such little cost.

Securing your website and keeping you safe

An SSL is a security protection, ensuring that data between communicated to and from your website is kept safe. Another important area is websites that have a administration panel or any type of login area, hackers will attempt to constantly access these areas and without a SSL it can quicly be hacked and accessed.

Encryption provides authentication in trust for users

There are many hacked websites and fraudelenet websites around the Internet, showing your customers and users that you take security seriously will promote trust within your brand and services. This is also part of Google’s movement it wants the Internet to be safe and also build up trust between the business, product, service and its customer base.

So why not get a head start on your competition and should you need assistance securing your website contact us 020 8644 99 22

How to create a successful online store in 2017

As every year goes by there’s new advancements in frameworks, coding and online shops. More and more improvements move towards good usability for the end customer ensuring they have a quick route to purchase and browse products which is just one of the many fundamentals which are indicative to a successful online store. Considering the online store in the screenshot above we have implemented must have features and functions for an online store in 2017 which is discussed in further detail here: https://www.imwebdesignmarketing.co.uk/business-web-design/builder-merchants-suppliers .

Get the design of your online store right

Starting with the design, it’s commonplace to have a light and airy feel, which means it’s best avoiding dark colours you want the customer to remain on the online store and feel relaxed whilst they browse your products and hopefully make a purchase. Part of a light and airy design is space – so lots of white background area and it’s ideal to have equal spacing between each of the elements ensuring they’re not too close to each other making the design feel cluttered.

Typography is paramount to a successful online store

Long gone are the days of drop shadows and fussy fonts. Potential customers just don’t have the time or the inclination to navigate messy fonts or all colours with little contrast. Modern clean fonts with a complementing colour palette to the website colour scheme is ideal and will finish off any modern online store design.

All products within two clicks of your online store

Navigation and accessing products must be quick and easy and part of this is ensuring the website architecture and link architecture is in such a way that a user can arrive at their product with minimal clicks. Features we have used in the example https://www.allmatbuildingsupplies.co.uk/ illustrate this with quick buy and add to cart buttons on every product thumbnail before even having to venture into the product page.

One click checkout and purchasing

It’s been proved that having to enter in multiple lines of personal information and address information will actually cause users to abandon their cart, in our online store example above we ensured that a user can add to cart in one click then proceed to checkout within the next click, whilst having to fill in the very basic of personal information with features such as auto populating the address fields and other fields automatically.

looking for help and advice on creating your new online store? Find out  how we can help you here: https://www.imwebdesignmarketing.co.uk/services/web-design/e-commerce-website-design/

Website design tips for accountants in 2017

The Internet is a fast moving arena, which also includes the way in which websites are designed, the visual appearance and how it interacts with the end-user.

When we took on our latest clients accountancy website re-design: http://www.directpayrollservices.co.uk/ we looked at setting the standard for the latest design ideas and methods in which to generate more sales and interact with the end-user.

If you’re an accountant or an accountancy firm looking to either create your own website or commission a web design agency to build on your behalf here are the most important factors to consider when creating a new website.

1. Monthly or one-off web design purchase?

The £99 a month deals seem enticing but we don’t need to teach accountants how to suck eggs and work out the maths. Signing up to a build your own website you are effectively in a continuous monthly contract for your website, which will soon outweigh the cost of having a bespoke website built by a web design agency which you then have ownership of. Not to mention you are unable to transfer your website away to your own host or web design agency.

2. DIY websites

There are many systems out there that let you create your own website working from templates and using an online website builder. These are great if you want to make something simple for your wedding or something personal – then these can make do. The main problem with the do-it-yourself websites is that they are hosted and controlled by that supplier, you are restricted by what they allow you to perform on the website and you will never own the website or be able to transfer it away.

Even if you were happy with a website on this basis, the limitation on what you can do will extremely limit your optimisation within the search engines – in a nutshell it will be very hard to optimise the website and run a comprehensive marketing campaign for the business.

3. A standard brochure website?

it seems like everything is now web-based, what we can do now, on our smart phones was unheard-of five years ago. Websites are no different, potential customers have limited time and it’s important the website interacts with the customer providing relevant information but also important features such as quick quoting mechanism, pricing packages, marketing videos and
engaging content illustrating your unique selling points which lead to a call to action. Hopefully gaining a new customer via the website
.

4. Choose the right system for the job

The nature of computers and code means there’s limitless systems and coding frameworks to create a system by, so chances are if gather 10 web developers together each of them would create the same website using different code, methods and systems.

The size of website and complexity will dictate the system type, but it’s important the system used is up to the job. WordPress is a fantastic system for most general business websites,  it’s a fantastic content management system that the end-user can intuitively pick up and use, whilst also combining thousands of useful plug-ins that can add unlimited functionality to the website or business

5. Ensure your content and website is optimised

This is probably a gripe of any good web design agency – around 20% of customers that require a new website have come from a previous web design company or web designer who unfortunately provided a basic website, normally in terms of design but more importantly all of the important areas behind the scenes that ensure the website run well, keep it secure, ensure it loads fast, loads well on mobile devices correctly and most importantly optimising the website for its base of keywords for the business and its marketplace. Unfortunately a proportion of web designers and web agencies sometimes are one trick ponies without a varied skillset with websites, design and online marketing aspect, without this it’s a likely recipe for disaster.

Whether you’re just after more information or need help with your website get in touch with us and make up your own mind on how we are able to  empower you to maximise your website and business marketing endeavours.

Software solution website designs tips for 2017

A London based software company approached us to redevelop their age old website that was overdue for a refresh. We were given full creative reign and effectively a clean sheet of paper, which allowed us to create the website from the ground up.

A clean sheet approach meant we could think outside the box and introduce many new marketing elements within the website. One of these includes the creation of an animated video, introducing and promoting the company’s products and capabilities which is a fantastic way of creating sticky content and immersing their potential customers within their products.

We feel we have achieved this and our customer was extremely happy and provided the following feedback:

“The service has been excellent throughout the development period. My contact has been helpful at every turn. They have a portal to log all communications, which is a plus. I strongly recommend”

View the new website here: http://www.hubsolutions.co.uk/

Designing a modern sports massage website in 2017

We enjoy working with all types of customers and businesses and this time around we were happy to work with a Surrey-based physiotherapists and sports massage therapist.

This was a brand-new website and design without any previous website to renew or update, this allowed us to take full control over the creativity and in the case of this recent customer we wanted to create an informative website but with an airy feel.

We felt it was also important to promote as much information regarding opening hours and especially calls to action to evoke the user to book an appointment. It was a pleasure to work with our latest physiotherapist and sports massage clinic, launching a brand-new website to facilitate booking appointments and gaining new customers and in doing so our customer was extremely happy and provided the following comments:

I’m very happy with my website. It looks great and is very user friendly. The team at immersive media were always very helpful and quick to reply to any questions I had.”

View the new website here: www.backtoactiveosteopathy.co.uk and don’t forget we are always here to discuss a new project so if you’re based in London and Surrey or in fact anywhere throughout the UK then come and say hi!

Modern Care Home Website Design in 2017

We were approached by a care home to design multiple websites, the first website for launch is a flagship website for their care home business based in Surrey.

We were chosen to re-design their existing outdated website and replace it with a ultra-modern mobile friendly website that has a full content management system. Careful attention was paid to the optimisation to ensure maximum effectiveness within the search engines.

The design of the website allowed for a welcoming feel and used the latest design trends, much of what will be used in 2017

View the new website here: www.chenashhomecare.co.uk

So if you’re a Surrey or London based care home feel free to have a chat with us and see how we can help your business online.

“on page” & meta tag optimisation explained

Don’t worry, you’re probably in the same boat as a lot of people trying to understand the mammoth task of optimising a website correctly. Let’s start with the basic, but important foundations. You may have heard various myths like adding keywords into the website, or getting friends to click on the website link multiple times. Unfortunately, it’s not that easy to correctly optimise a business website to achieve its correct relevant rankings within Google.

“On page” optimisation is the name of the process given to the work that is required to optimise the website code and backend area that visitors viewing your website will not normally view.

A Majority of this on page optimisation we discuss is important information for Google and other search engines to pick up on and understand what your website and your business is about, what you’re trying to promote, or sell and why users should be interested in your information. These are the beginnings of a correctly setup website and it’s extremely important to ensure the foundations are correct to begin with.

You could write a book on all the areas to take note of and ensure they are correctly coded and optimised but we’ll just take you through the most important areas first in this article.

What are meta tags?

Meta tags cab be populated with lots of  important information such as the title of your web page, the general description, your geographical location of your business, instructions to search engines on how to look at your website and index and many other options.

Every website or webpage should be optimised for ideally one key phrase or keyword. You would then build your meta tags around this keyword ensuring that you are not trying to trick Google by utilising black hat techniques to cheat your way to the top of the search engine results, if you’re unsure create the meta tag so you’re honestly describing your business and services whilst also writing for human readability as opposed for search engines first and if you follow this mantra you should be creating acceptable meta tags.

Title meta tags explained

The title meta tag is the most important meta tag to consider. This is the main title of the webpage and will commonly display in the Google search results, as the first line of text and information so it’s important to optimise this area for both search engines and users searching for your services or products.

It can contain up to 70 characters before Google truncates it. Google can decide to edit or choose its own title for your webpage although generally it will use the information you input into the title tag. Best practice dictates that you include your keyword at the start of the title meta tag.

Description meta tags explained

This area should include approximately 20 words summing up a description of the web page promoting the page’s service or relevant business information. Just like your title meta tag area you would want to include your keyword at the start of the text and possibly include it a second time towards the end of the description text. Think of this area as a way to entice your potential customers to get in contact, or providing some important informartion to make them want to click onto the page, insert your phone number so they can easily phone you or inform them of an offer – anything to keep your potential customers engaged.

Keyword meta tags explained

The keyword meta tag was used many years ago and at first did make a difference with how you could rank a website. When the Internet first started, you could literally gain first page results purely by inserting keywords into the keyword meta tag. Many years on I’m sure you can imagine a lot has changed now, so much in fact Google no longer officially pays attention to what is input into the keyword meta tag. Although for BING and Yahoo the keyword meta tag still sends signals so it is worth populating the keywords meta tag with 3 to 4 variations of the keyword you’re looking to optimise the page for.

There are other areas to on page optimisation which we will be discussing in future articles but should you require any help regarding optimising your website then phone us now and speak with one of our search engine optimisation experts now on 020 8644 99 22

Latest bespoke web development project now live

There are unlimited ways in which a website specification can be developed and customised. In the case of our London client  a bespoke system was developed to promote, manage and sell courses online in multiple locations, effectively an online shop utilising e-commerce capabilities such as managing the course products.

On the front end students may purchase places within courses  providing an effective system to allow online purchasing of language courses.

So whatever the size or type of system you are looking for, come and have a chat with us and I’m sure we will have a solution that is perfect for your business needs and model.

To discuss your web development project contact us on 0208 644 9922

How to write a Google review for a business

Google reviews are really helpful to other internet users, you can write a review about any website or business that is registered with Google. Your opinion can influence many potential customers by helping them understand the quality of the service you received.

Below we will explain in a step by step how to easily write a review for business on Google.

First you will need to log into your Google Account.

A Google Account is created automatically when you create a Gmail email account. So if you a ‘[email protected]’ email then you have a Google Account. If you have an Android Smart Phone you’re more than likely to have a Gmail email and account.

If you don’t have a Google account or Gmail email then to write a review you need just a Google account  which at the same time you can create a Google email should you wish this can be done by  creating your account here https://accounts.google.com/SignUp?hl=en

Reviewing a business

Step 1: Log into you Google account: https://accounts.google.com/login

Step 2: Then perform a Google search for the business you’d like to review you can do this by simply going to: http://www.google.co.uk  searching for the business, and then you will see in the search results on the right-hand for the business  a mini Google business description

Step 3: Towards the bottom of the right-hand business Google description there is a ‘Write a review’ button  which you can click to then write your review

Step 4: The final step is as easy as selecting  the five star rating and then writing a useful description of your experience with the company and their services.

Step 5: Finally click post and that’s it you’re all done!